Hoka is a sports equipment manufacturer, originally French, specializing in sports shoes for trail running, then cross-country running and athletics.
Voir plus
"Hoka One One" literally means "hovering on the ground" in Maori, which corresponds to the specificity of the brand's shoes: their imposing soles are supposed to provide significant cushioning while remaining light. This sole remains the main point of stylistic distinction compared to historical competitors such as Asics or Nike in the field of running, with the curved shape of its shoes as well as the use of bright colors. When it was launched, these key points went against the market, which then preferred minimalist shoes, except with regard to the drop (difference in thickness between the front and the back of the sole) which was low (less of 6 mm) on the Hoka one one as on the minimalist shoes. This has contributed to the emergence of the expression "maximalist shoe" in certain media dealing with running.
Voir moins