Collection: Fullcount

Founded in 1992, the initial ambition was simple: to create THE perfect denim, to make jeans that would be so enjoyable to wear every day that you couldn't live without them.

In 1994, Full Count was the first Japanese brand to use cotton grown in

Zimbabwe, almost similar to American cotton from the 40s, strong and soft.

Full Count uses the same looms that Levis used in the 1960s, and now produces some of the finest jeans in the world, allowing them to proudly claim: “Full Count is only for the purist”.